About Us

Luicci was created by two seriously skilled Hair Stylists and multi Salon Owners with 25 years of experience in Auckland, New Zealand in 2012.

At the time when running their salons, they saw a huge gap in the hair care market for men and a lack of high quality grooming products at affordable prices. So they decided to make their own!

They initially started selling Luicci products in their own salons, but soon after, all the other barber shops wanted in and that’s when it all began to take off.

Luicci was created as a Salon Professional Hair care brand and it has been sold to Salons and beauty suppliers all over New Zealand.
Our products are Sustainable, Clean and Cruelty Free, super charged with fresh luxurious ingredients and textures.
The men just can’t get enough!